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首页> 外文期刊>Journal of health communication >Trust Ecologies and Channel Complementarity for Information Seeking in Cancer Prevention
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Trust Ecologies and Channel Complementarity for Information Seeking in Cancer Prevention

机译:信任生态和渠道互补,以便在癌症预防中寻求信息

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摘要

Our paper extends channel complementarity theory, which has focused on evidence of complementarity and patterns of channel use, by elucidating the notion of trust complementarity. We examined trust, an information-carrier characteristic and a core construct in health-focused decision-making to understand cancer information seeking, based on data from two nationally representative surveys in Singapore. Trust is found to be differential, relational, and ecological, with implications for individuals' access to and reliance on doctors, family/friends, newspapers/magazines, radio, TV, and the Internet for cancer prevention information. In an ideal trust complementarity environment, an individual should be able to traverse a range of communication channels seamlessly. Our findings however suggest that although individuals trust different channels complementarily, their trust patterns are limited and fettered. We identified two types of trust ecologies shaped by dual-channel and polymorphic complementarity patterns that suggest that health information seekers are trapped within specific trust ecologies that prevent them from navigating a broader range of communication channels for cancer prevention.
机译:我们的论文通过阐明了信任互补性的概念,延长了渠道互补理论,该理论侧重于互补性和渠道使用模式的证据。我们审查了信任,信息载体特征和以健康的决策,以了解癌症信息寻求的核心建设,根据新加坡的两次国家代表调查的数据。信任被认为是差异,关系和生态,对个人的访问和依赖医生,家庭/朋友,报纸/杂志,广播,电视和互联网的影响,有影响意义。在理想的信任互补环境中,个人应该能够无缝地遍历一系列通信渠道。然而,我们的调查结果表明,虽然个人互补地相互信任不同的渠道,但他们的信任模式是有限和束缚。我们确定了两种类型的信任生态,由双通道和多态互补模式形状,表明健康信息寻求者被困在特定的信任生态内,以防止他们导航更广泛的癌症预防沟通渠道。

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