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首页> 外文期刊>Journal of health communication >When Is Congruency Helpful? Interactive Effects of Frame, Motivational Orientation, and Perceived Message Quality on Fruit and Vegetable Consumption
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When Is Congruency Helpful? Interactive Effects of Frame, Motivational Orientation, and Perceived Message Quality on Fruit and Vegetable Consumption

机译：一致性何时有用？ 框架，励志取向和感知信息质量对水果和蔬菜消费的互动影响

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摘要

Health messages framed to be congruent with people's motivational orientation have been shown to be generally effective in promoting health behavior change, but some inconsistencies have been found. This study tested whether the perceived quality of a health message moderated the congruency effect in the domain of fruit and vegetable (FV) consumption. Undergraduate participants (N = 109) read a health message promoting FV intake in which the frame (gain vs. loss) was either congruent or incongruent with their approach/avoidance motivational orientation. Perceived message quality and intention to increase FV intake were assessed after message exposure, and self-reported FV intake was assessed one week later. A significant interaction between congruency and perceived message quality was found on both intention and FV intake. When messages were congruent, higher intentions and FV intake were observed when perceived message quality was high, but the reverse pattern was observed when perceived message quality was low. The findings support the potential utility of using congruently-framed messages to promote fruit and vegetable consumption, while also underscoring the necessity of using high-quality messages in order for congruency to influence health-related behaviors.
机译：由于人们的励志定位框架的健康信息已被证明通常有效地促进健康行为变化，但发现了一些不一致。本研究检测了健康信息的感知质量是否适中水果和蔬菜（FV）消费领域的同时效应。本科参与者（n = 109）读取促进FV摄入的健康消息，其中帧（增益与损失）是一致的或不一致的方法/避免激励方向。在消息暴露后评估了感知信息和增加FV摄入的意图，并在一周后评估了自我报告的FV摄入量。在意图和Fv摄入量上发现了一致性和感知信息质量之间的显着互动。当消息一致时，当感知消息质量很高时观察到更高的意图和Fv摄入量，但当感知消息质量低时，观察到反向模式。该研究结果支持使用一致框架信息来促进水果和蔬菜消费的潜在效用，同时强调了使用高质量信息的必要性，以便同时影响与健康有关的行为。

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