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首页> 外文期刊>Journal of Hunger and Environmental Nutrition >Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs?
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Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs?

机译：可以更好地了解WIC客户体验增加救赎救赎和帮助控制方案食品成本吗？

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摘要

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program benefits nutritionally vulnerable populations by providing them with vouchers to buy healthful foods. In the retail sphere, the WIC program faces 2 challenges tomaximizing its effectiveness: ensuring a positive retail experience that leads to full redemption of benefit vouchers and controlling food costs paid by the program. Unfavorable retail experiences may result in reductions in WIC benefit redemption, switching to other stores (even if expensive), or program dropout. We find that these WIC customer experiences depend on retailer size, store crowding, employee-customer interactions, and retailers' WIC program management. WIC vendor managers can set normative retailer benchmarks of what is expected for WIC customer experiences resulting in WIC participant retention, thereby nudging under-performing retailers to improve and rewarding already excellent performing retailers.
机译：妇女，婴儿和儿童（WIC）计划的特殊补充营养计划通过为他们提供凭证来购买健康的食物来利益营养弱势群体。 在零售领域中，WIC计划面临截至其效率的挑战2挑战：确保积极的零售经验，导致充分赎回福利凭证，并控制该计划支付的食品成本。 不利的零售经验可能导致WIC福利赎回中减少，转向其他商店（即使是昂贵的）或程序辍学。 我们发现这些WIC客户经验依赖于零售商大小，商店拥挤，员工互动和零售商的WIC计划管理。 WIC供应商管理人员可以设定预期的WIC客户体验所需的规范零售商基准，从而努力为持续的零售商提供资格，以提高和奖励已经出色的零售商。

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