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首页> 外文期刊>Journal of Intelligent Manufacturing >The gap between design intent and user response: identifying typical and novel car design elements among car brands for evaluating visual significance
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The gap between design intent and user response: identifying typical and novel car design elements among car brands for evaluating visual significance

机译：设计意图与用户响应之间的差距：识别汽车品牌中的典型和新型汽车设计元素，以评估视觉意义

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This paper identifies correlations of design intent and user response to stylistic recognition of 23 car brands, with an emphasis on visual aesthetics. By evaluating car exterior designs based on shape similarities, it is possible to find the distributions of the typical design elements and novel design elements. These can then be compared with looking probabilities on design elements observed from eye tracking experiments to conduct a Design Intent Analysis. We have identified that the participants' viewing patterns are related to the degree of shape similarities of particular design elements such as the front bumper, side silhouette, and side front fender. We observed no significance in regard to subjects' looking probabilities in relation to design intent of the other 16 design elements. Thus, the design intent of the car brands does not correlate with the user responses. The contribution of this paper is twofold: providing systematic measures and promoting practical possibilities for design quantification. The design field relies heavily on expert knowledge; an empirical understanding of designer intent and user response therefore can provide quantifiable insight to automobile companies. Based on our findings, companies could investigate how creating unique designs may not always be good strategies for improving design qualities, brand recognition or even purchase intent. Companies can efficiently and strategically manage design costs, which are directly related to the manufacturing cost.
机译：本文确定了设计意图和用户响应对23辆汽车品牌的风格识别的相关性，重点是视觉美学。通过基于形状相似性评估汽车外部设计，可以找到典型的设计元素和新颖的设计元素的分布。然后可以将这些与从眼睛跟踪实验观察到的设计元素的概率进行比较，以进行设计意图分析。我们已经确定了参与者的观看模式与特定设计元件的形状相似度，例如前保险杠，侧轮廓和侧前挡泥板。我们观察到关于关于其他16个设计元素的设计意图的主题看起来的概率没有意义。因此，汽车品牌的设计意图与用户响应不相关。本文的贡献是双重的：提供系统措施并促进设计量化的实际可能性。设计领域严重依赖于专家知识;因此，对设计者意图和用户响应的经验理解可以为汽车公司提供可量化的洞察力。基于我们的研究结果，公司可以调查创建独特设计的创建可能并不总是改善设计品质，品牌认可甚至购买意图的良好策略。公司可以有效地策划和战略性地管理设计成本，这些成本与制造成本直接相关。

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