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首页> 外文期刊>The TQM Journal >Customer-perceived quality, innovation and tradition: some empirical evidence
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Customer-perceived quality, innovation and tradition: some empirical evidence

机译：客户感知质量，创新和传统：一些经验证据

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摘要

Purpose - This study aims to explore how customer-perceived quality is affected by innovation in traditional products in the bread, bakery and pastry industry. The study assesses whether innovating traditional products is an effective strategy, especially in traditional industries. Design/methodology/approach - This study followed a quantitative method of analysis. Data were gathered from a sample of 200 Italian bread consumers and analysed using a two-pronged correlation analysis, and two hypotheses were tested using Pearson's correlation. Findings - The results showed the negative relationship between customer-perceived quality and innovating traditional products in traditional industries embedded in closed contexts. Research limitations/implications - The study has several academic implications. First, by focusing on the traditional food industry, the study contributes to the theory by answering the call for research in this field; second, the findings contribute to the embeddedness construct and, third, to the studies of customer-perceived quality and to the literature on innovation. Practical implications - The findings are particularly interesting for entrepreneurs and consultants in traditional industries who make decisions on whether it is better to innovate or to remain anchored to tradition. Originality/value - The present study clarifies the shadowy side of innovation in traditional industries, such as the bread, bakery and pastry industry, and it reveals how tradition plays a meaningful role in those sectors.
机译：目的 - 本研究旨在探讨客户感知质量如何受到面包，面包和糕点行业中传统产品的创新的影响。该研究评估了创新的传统产品是否是一种有效的战略，特别是在传统行业中。设计/方法/方法 - 本研究遵循定量分析方法。从200个意大利面包消费者的样本中收集数据，并使用双管齐下的相关分析分析，并使用Pearson的相关性测试了两个假设。调查结果 - 结果表明，嵌入了封闭环境中的传统工业中的客户感知质量和创新传统产品之间的负面关系。研究限制/影响 - 该研究有几个学术影响。首先，通过重点关注传统的食品行业，通过回答该领域的研究呼吁，该研究有助于理论;其次，调查结果有助于嵌入性构建，第三，对客户感知质量和创新文献的研究有助于研究。实际意义 - 对传统产业中的企业家和顾问特别感到特别有趣，他们决定是否更好创新或保持锚定传统。原创性/价值 - 本研究阐明了传统产业中的创新的阴暗方面，如面包，面包店和糕点行业，揭示了传统在这些部门中发挥有意义的作用。

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