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首页> 外文期刊>Journal of public health management and practice: JPHMP >A media campaign to promote pneumococcal vaccinations: is a telephone survey an effective evaluation strategy?
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A media campaign to promote pneumococcal vaccinations: is a telephone survey an effective evaluation strategy?

机译：媒体运动促进肺炎球菌疫苗疫苗：是一项有效的评估策略的电话调查吗？

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PURPOSE: Media campaigns are used to achieve public health goals but few studies have documented whether the goals were met. METHODS: Two communities received community-wide efforts to increase the pneumococcal polysaccharide vaccine (PPV) rate in defined pneumococcal disease-risk groups. One community also received a media campaign consisting of television and newspaper advertisements. A random-digit-dial telephone survey was conducted before and after the media campaign in both of the designated media markets. In addition to direct mailings to a sample of Medicare beneficiaries whose Medicare billing records did not indicate a PPV billing claim after 1991, community-wide campaigns consisting of table tents, brochures, flyers, and posters occurred in both markets. A 29-day television campaign and a 5-week newspaper campaign occurred in one of the markets. RESULTS: We were unable to detect a significant effect of the media campaign on either PPV awareness or self-reported receipt of pneumococcal vaccine. CONCLUSION: While it is important to evaluate community health intervention efforts, evaluations can be very difficult. Because of financial and other limitations, most feasible evaluation methods will not have the power to detect changes attributable to the intervention nor to provide confidence that there was no important change.
机译：目的：媒体活动用于实现公共卫生目标，但很少有研究记录了目标是否满足目标。方法：两个社区接受了社区范围的努力，以增加肺炎球菌疫苗（PPV）率，所述肺炎球菌疾病群体中的肺炎球菌多糖疫苗（PPV）率。一个社区还收到了由电视和报纸广告组成的媒体活动。在指定媒体市场的媒体活动之前和之后进行了一个随机数字拨号电话调查。除了直接邮寄给Medicare收款人的样本，其Medicare结算记录在1991年之后没有表明PPV结算索赔，包括桌帐篷，宣传册，传单和海报的社区广泛的运动，在这两个市场中发生。一个29天的电视剧和一个5周的报纸运动发生在其中一个市场。结果：我们无法检测媒体运动对PPV意识或自我报告的肺炎球菌疫苗的影响。结论：虽然评估社区卫生干预措施非常重要，但评估可能非常困难。由于财务和其他局限性，最可行的评估方法不会有能力来检测涉及干预的变化，也不会提供不可能改变的信心。

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