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Technosocial configurations for sociability in rural Denmark

机译：丹麦农村社会性的技术配置

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The proliferation of ICTs, including social media platforms, has the potential to substantially affect the technological mix that underpins rural sociability. Little is currently known about the practices of technology use emerging from this novel situation. The paper takes steps to address this gap by applying a Foucauldian-inspired mundane technologies perspective to investigate the technosocial configurations for rural sociability after the introduction of social media platforms. Empirically, a mixed-methods approach including a quantitative phone survey and qualitative online ethnography, focusing on community groups on facebook, is used to study three small areas in the Danish countryside. Results show how rural residents employ a mix of embedded and disembedded technologies to inform themselves about social life in their area. Embedded technologies include noticeboards at grocery stores, village halls, and other meeting places; free weekly newspapers, brochures and leaflets delivered by mail; face-to-face interaction (in public spaces, at the workplace, and at home). Disembedded technologies include community websites, mailing lists and newsletters, text messaging chains, and social media platforms. Importantly, technologies are used in complementary combination and a large majority of residents use several technologies. Social media platforms play a major role, but results do not suggest that they have replaced previous practices. Rather, the paper finds that they should be viewed as additions whose integration in the technology mix contributes to an on-going process of incremental reconfiguration. Rural sociability, then, has not been fundamentally reworked by the arrival of social media, although it has brought some changes of note, including the attenuation of local digital divides, the emergence of a new arena for social control, and an unprecedented external visibility of social life in the countryside, where outsiders may gain fragmented glimpses of the local gossip and goings-on.
机译：ICT（包括社交媒体平台）的渠道扩散有可能影响基于农村社交性的技术组合。目前熟悉从这种新颖情况中出现的技术使用实践。本文采取措施来解决这一差距，通过应用Foucauldian启发的世卫式技术视角来调查社交媒体平台后的农村社会性的技术配置。经验，一种混合​​方法方法，包括定量电话调查和定性的在线民族志，专注于Facebook上的社区团体，用于研究丹麦乡村的三个小区域。结果表明农村居民如何使用嵌入式和脱扣技术，以告知自己在其地区的社会生活。嵌入式技术包括杂货店，村庄大厅和其他会议场所的布告栏;免费的每周报纸，宣传册和传单由邮件提供;面对面的互动（在公共场所，在工作场所和家庭中）。 DiseMbedded Technologies包括社区网站，邮寄列表和通讯，短信链和社交媒体平台。重要的是，技术用于互补组合，大多数居民使用多种技术。社交媒体平台发挥了重要作用，但结果并不表明他们已更换以前的实践。相反，该论文认为它们应该被视为技术组合中的集成的添加，这有助于增量重新配置的正在进行的过程。那时，农村社交性尚未通过社交媒体的到来，尽管它带来了一些票据的变化，包括局部数字分裂的衰减，社会控制新竞技场的出现，以及前所未有的外部知名度农村的社交生活，外人可以获得当地八卦和致命的分散瞥见。

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