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A social identification approach to the effects of religious disclosures in business communication

机译:宗教披露在商业沟通中影响的社会识别方法

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摘要

This research expands on prior research into the effects of religious disclosures on interpersonal attraction by drawing from social identification theory to explain attributions stemming from religious disclosures in professionals' e-mail signature blocks. Participants (N=268) were randomly exposed to one of three experimental conditions (a Christian, Islamic, or secular quotation in a signature block) and completed measures of social identification and perceptions of professionalism. Results indicate that, contrary to prior research, merely disclosing one's religion does not increase attributions; rather, attributions of a sender's professionalism are positively derived from the receiver's social identification with the sender's religion. Implications of these findings are discussed with regard to social identity theory, as well as for professional practice in developing signature blocks as a means of self-presentation.
机译:本研究在现有研究中扩大了宗教披露对人际境内吸引力的影响,从社会识别理论解释了专业人员电子邮件签名块中宗教披露的归因。 参与者(N = 268)被随机接触到三个实验条件(基督教,伊斯兰或世和签名块)中的一个,以及填补了社会识别和职业主义的看法的措施。 结果表明,与先前的研究相反,仅披露一个人的宗教并未增加归属; 相反,发件人的专业性的归属是与发件人的宗教一起从接收者的社会认同中得到积极的。 关于社会认同理论讨论了这些调查结果的影响,以及在开发签名块中的专业实践作为自我介绍的手段。

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