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首页> 外文期刊>Journal of the American College of Radiology: JACR >Personal Branding: A Primer for Radiology Trainees and Radiologists
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Personal Branding: A Primer for Radiology Trainees and Radiologists

机译:个人品牌:放射学员和放射科医生的底漆

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摘要

A radiologist's personal brand is a composite of many parts in one's professional life. In an age where work quality and digital footprints are tracked and measured more than ever before, it behooves radiologists to develop and curate their own individual brands in effective ways. Personal branding consists of the decisions we make, both consciously and unconsciously, which affect our reputation and the likelihood of seeking our services in the future for both patients and referring providers. As hospital systems are increasingly adjusting their systems to cater to better patient experiences, it is imperative that radiologists similarly adjust our practice patterns to accommodate the needs of the new paradigm of value-based care. It is no longer sufficient to only practice excellent clinical radiology; one's service experience to clinical providers, report quality, and digital presence must all be robust and compelling. Defining your brand and promoting your vision and quality standards have become as important to radiologists' future as keeping up with advancements in radiologic technology. One must select the proper platforms and types of interactions in which to engage from available social media options. Developing a consistent brand and presence in the work setting, on social media accounts, and in professional organizations at the local, national, and international levels is the ultimate goal. At present, very little, if any, formal training is provided on personal branding skills such as these in current residency curricula, and it is critical for radiologists to fill their gaps in knowledge through additional means.
机译:放射科医师的个人品牌是一个人的职业生活中许多零件的综合。在追踪和衡量的工作质量和数字足迹之类的年龄,它比以往任何时候都更加努力,辐射学家可以以有效的方式开发和策划自己的个人品牌。个人品牌包括我们在有意识和无意识地制定的决定,这影响了我们对患者和转介提供商未来寻求我们服务的声誉和可能性。由于医院系统越来越多地调整他们的系统来满足更好的患者的经历,因此放射科医生必须同样调整我们的实践模式以适应基于价值的关注的新范式的需求。它不再足以练习出色的临床放射学;一个人的服务经验,临床提供者,报告质量和数字存在都必须具有强大而引人注目。定义您的品牌和促进您的愿景和质量标准对放射科学家的未来具有重要的视力,如放射技术技术的进步。必须选择从可用的社交媒体选项中使用的适当平台和类型的交互类型。在当地,国家和国际一级的社交媒体账户和专业组织中制定一致的品牌和在工作环境中,是最终目标。目前,如果有的话,如果有的话,正式培训是关于这些在当前居住课程中的个人品牌技能,并且放射科医师通过额外的手段填补他们的知识中的差距至关重要。

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