Marketing Tipsfor Growers

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Marketing Tipsfor Growers

机译：种植者营销技巧

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Horticultural marketing expert Dr. Bridget Behe offers her advice and insight into the often-tricky topic of marketing plants in an increasingly competitive environment.Professor Behe: (I'm framing the response to this question for a customer, which I interpret as a retail buyer, eventually, whether that is through a wholesaler or supplier).Observation is a powerful tool. Growers can start by investigating the information they already have on their current customers. Who buys the most, and who buys the least. Who buys more profitable crops, and who price-shops for some of the less profitable crops. Who has been a customer for a long time, and who is a relatively new customer.

机译：园艺营销专家Bridget Behe博士就竞争日益激烈的环境中营销工厂通常棘手的话题提供了建议和见解.Behe教授:(我正在为客户回答这个问题，我将其解释为零售最终，无论是通过批发商还是供应商）。观察是一种有力的工具。种植者可以从调查现有客户的信息开始。谁购买最多，谁购买最少。谁购买了更多有利可图的农作物，以及谁为某些利润较低的农作物进行了定价。谁是长期的客户，谁是相对较新的客户。

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《American Nurseryman》 |2014年第10期|共3页
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