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Nurserylnsight: How did winter shows fare?

机译：NurseryInsight：冬季如何显示票价？

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摘要

Last year the header on my first "Nurserylnsight" column read, "Should we re-evaluate trade shows?" In a nutshell, I felt there were too many shows and that to have a profitable future— and to provide the same for exhibitors and attendees—organizersneeded to seriously consider partnering and/or merging. Well, another winter trade show season has come and gone, and I still feel the same way. And judging from the feedback I received, the majority of readers agreed. However, change doesn't happen overnight, so I've tried to focus on what I can get out of trade shows, not dwell on what I might not be getting out of them. Even though I believe the trade show model (as it currently exists) is somewhat broken, it certainly doesn't mean they are not one of our most beneficial business tools.
机译：去年，我在“ NurseryInsight”专栏中的标题为“我们应该重新评估贸易展览会吗？”简而言之，我觉得展会太多了，要想有一个有利可图的未来，并为参展商和与会人员提供同样的机会，组织者需要认真考虑合作和/或合并。好吧，另一个冬季贸易展的季节来了又去，我仍然有同样的感觉。从我收到的反馈来看，大多数读者都同意。但是，改变不是一overnight而就的，因此，我尝试着重于可以从展会中脱颖而出的东西，而不是专注于我可能不会脱颖而出的东西。即使我相信贸易展览会模型（目前存在）已被打破，但这当然并不意味着它们不是我们最有利的商业工具之一。

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