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Search engine optimization - Even if you have a better mousetrap, the world still needs help finding that mousetrap
Turnasure, LLC is the originator of the direct tension indicator. Despite the superior quality and technical merits of the Turnasure DTI, the company couldn't help noticing midway through 2004 that a relatively new competitor was rapidly gaining ground. One of the main causes? Search engine visibility. The competitor had devoted significant energy to ensuring that its website ranked highly for relevant searches on Google. Meanwhile, Turnasure's own website did not even make it into the top 100 results!
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