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首页> 外文期刊>American fastener journal >INTENTIONAL, SUCCESSFUL Trade Show Experience
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INTENTIONAL, SUCCESSFUL Trade Show Experience

机译：精心，成功的展会经验

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摘要

Several years ago, a friend in the fastener industry was excited because he was selected as one of the buyers his company was sending to the MWFA Trade Show in Chicago. It was his first show, and there was anticipation in his voice. Some weeks after the Chicago show, I called my friend to find out how his new experience had helped him. He began with a confusing story about being at the show yet not knowing exactly what to do or what was expected of him. He continued on about riding a train into the city, drinking with some people he knew from the trade show, and capping his exciting day with a long night drive home. This experienced buyer looked back at his first trade show with ambivalence at best. Though he had such high expectations, he left perplexed and unfulfilled because his company had provided him with nothing in the way of a mission, goal or agenda.
机译：几年前，紧固件行业的一位朋友很兴奋，因为他被选为公司发送给芝加哥MWFA贸易展的买家之一。这是他的第一场演出，他的声音充满期待。芝加哥演出结束几周后，我打电话给我的朋友，以了解他的新经历如何帮助了他。他从一个令人迷惑的故事开始，这个故事是关于演出的，但并不确切知道该怎么做或对他有什么期望。他继续乘坐火车进入市区，与他在贸易展览会上认识的一些人喝酒，并以漫长的夜晚开车回家结束了他激动的一天。这位经验丰富的买家充其量地回头看了他的第一次贸易展览。尽管他抱有很高的期望，但由于他的公司没有为他提供任何任务，目标或议程，他感到困惑和困惑。

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