Value co-creation by users is an encompassing phenomenon of the contemporary Internet, with many and various components and motivations. Articulations on social media are a prominent part of it. The greater the engagement and the lasting commitment of the users of a social media platform, the more extensive the breadth, depth, and reach of information sharing among them, the more successful can the platform be. Information sharing among users produces content, a commodity subject to mining, possibly trading, and driving the monetizing third-party messages, also known as advertising.
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