One of the most fun and creative aspects of running a retail store is managing the visual merchandising elements within the space. This includes everything from the window display a prospective customer first sees that draws them to your store, to the signage that directs them around, and the merchandising displays that catch their eye and ultimately influence them to make a purchase. Obviously, power equipment dealers' things are not as pretty for us as they might be for say a Kmart or Kathmandu, but do not let this be an excuse. If you have clear business goals, a great location and an understanding of how your brand can be brought to life in the physical environment, you are ready to start tackling the tough part of bringing your merchandise in and making it come to life before you.
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