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首页> 外文期刊>Canadian journal of behavioural science >Nudging to Increase Hand Hygiene During the COVID-19 Pandemic: A Field Experiment
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Nudging to Increase Hand Hygiene During the COVID-19 Pandemic: A Field Experiment

机译：在COVID-19大流行期间提高手动卫生的推动：一个现场实验

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摘要

The COVID-19 pandemic has made a significant impact on citizens all around the world. In order to prevent the spread of the virus, one of the most important measures is practicing hand hygiene. We see nudging, a technique from behavioural economics, as a possible way to increase hand hygiene without relying on mandatory measures. In this field experiment, we test two nudge types that previously have been applied successfully, a salience nudge and a gain frame nudge, in a new context (i.e., shopping street). Four hundred nineteen shoppers were observed during a counterbalanced experiment in three stores, where a disinfectant dispenser was accompanied by a salience nudge, gain frame nudge, or no nudge. Data on dispenser usage was analysed using mixed models to account for groups entering the store. When compared to the control condition, no significant effect of either nudge on participants using the disinfectant was found. This could be caused by the increased attention for hand hygiene during COVID-19, because the baseline for practicing hand hygiene in our study was much higher than that in previous pre-COVID-19 studies. Alternatively, it is possible that shoppers already disinfected their hands before leaving the house, as advised by the government. Our results suggest that stores, and governments, should look for other measures than the tested nudges to improve hand hygiene in the shopping street during the COVID-19 pandemic, either combining different nudges and/or using less subtle methods.
机译：COVID-19-Pandemic对世界各地的公民产生了重大影响。为了防止病毒的传播，最重要的措施之一是实践手卫生。我们认为，在行为经济学的技术中，淡淡的一种技术是增加手工卫生的可能方法，而无需依赖强制性措施。在该领域实验中，我们测试了以前已成功应用的两种推动类型，在新的背景下（即购物街），出现明显的推动和收益框架。在三家商店的一个平衡实验中观察到了四百十九个购物者，那里的消毒剂分配器伴随着明显的轻推，增益框架推动或没有轻推。使用混合模型分析了分配器使用的数据，以说明进入商店的组。与对照条件相比，没有发现任何一种推动对使用消毒剂的参与者的显着影响。这可能是由于Covid-19期间对手动卫生的关注而引起的，因为在我们的研究中练习手卫生的基线远高于以前的前卵石前研究。另外，正如政府建议的那样，购物者可能已经在离开房屋之前已经消毒了。我们的结果表明，商店和政府应寻找其他措施以外的其他措施，以改善COVID-19大流行期间购物街中的手卫生，要么结合不同的轻推和/或使用较少细微的方法。

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