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Evaluation of consumers’ perception and willingness to pay for bacteriophage treated fresh produce

机译：消费者的感知和评价愿意支付噬菌体治疗新鲜农产品

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Food-borne illnesses caused by bacteria such as enterohemorrhagic E. coli and Salmonella spp. take a significant toll on American consumers’ health; they also cost the United States an estimated $77.7 billion annually in health care and other losses.1 One novel modality for improving the safety of foods is application of lytic bacteriophages directly onto foods, in order to reduce or eliminate their contamination with specific foodborne bacterial pathogens. The main objective of this study was to assess consumers’ perception about foods treated with bacteriophages and examine their willingness to pay (WTP) an additional amount (10–30 cents/lb) for bacteriophage-treated fresh produce. The study utilized a survey questionnaire administered by telephone to consumers in 4 different states: Alabama, Georgia, North Carolina, and South Carolina. The results show that consumers are in general willing to pay extra for bacteriophage-treated fresh produce if it improves their food safety. However, income,race, and the state where a consumer lives are significant determinants in their WTP.
机译：食源性疾病等由细菌引起的肠出血性大肠杆菌和沙门氏菌。受到重大打击美国消费者的健康;每年约777亿美元的医疗保健和其他losses.1提高食品的安全应用裂解性噬菌体直接到食物,为了减少或消除污染与特定的食源性致病菌。本研究的主要目的是评估消费者的知觉对食物治疗噬菌体并检查他们的意愿(WTP)支付额外的金额(10 ~ 30美分/磅)bacteriophage-treated新鲜农产品。研究利用问卷调查由电话给消费者在4不同的州:阿拉巴马州,乔治亚州,北卡罗莱纳、南卡罗来纳。一般消费者愿意支付额外的对bacteriophage-treated新鲜农产品它可以提高他们的食品安全。收入、种族和国家消费者住在哪里WTP是重要的决定因素。

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