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Understanding customers' holistic perception of switches in automotive human-machine interfaces

机译:了解客户对汽车人机界面中开关的整体认识

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For successful new product development, it is necessary to understand the customers' holistic experience of the product beyond traditional task completion, and acceptance measures. This paper describes research in which ninety-eight UK owners of luxury saloons assessed the feel of push-switches in five luxury saloon cars both in context (in-car) and out of context (on a bench). A combination of hedonic data (i.e. a measure of 'liking'), qualitative data and semantic differential data was collected. It was found that customers are clearly able to differentiate between switches based on the degree of liking for the samples' perceived haptic qualities, and that the assessment environment had a statistically significant effect, but that it was not universal. A factor analysis has shown that perceived characteristics of switch haptics can be explained by three independent factors defined as 'Image', 'Build Quality', and 'Clickiness'. Preliminary steps have also been taken towards identifying whether existing theoretical frameworks for user experience may be applicable to automotive human-machine interfaces.
机译:为了成功开发新产品,除了传统的任务完成和验收措施外,还必须了解客户对产品的整体体验。本文介绍了一项研究,其中有98名英国豪华轿车拥有者评估了五辆豪华轿车(在车内)(在车内)和在上下文之外(在长椅上)的按动开关感觉。收集了享乐数据(即“喜好”的度量),定性数据和语义差异数据的组合。发现客户显然能够根据喜欢样本的感知触觉质量的程度来区分开关,并且评估环境具有统计学上的显着效果,但是并不通用。一项因素分析表明,可以通过定义为“图像”,“建筑质量”和“点击感”的三个独立因素来解释开关触觉的感知特性。还已经采取了初步步骤来确定现有的用户体验理论框架是否适用于汽车人机界面。

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