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Masters co-create VALUE

机译：大师共同创造价值

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Some have said transportation is a street leading to unlimited destinations. On this street, some are headed to a place where transportation is viewed as a commodity. Others have made a dramatic U-turn and are headed towards an end point of long-term commitment where transportation providers are viewed as critical partners to the success of the firm. Meanwhile, the majority remain in the middle, parked in the off-ramps, wondering why everyone is in a hurry. For those headed to commitment or commodity, the reasons for urgency are apparent and inescapable. This allegory reflects a trend continued by a group of carriers and shippers towards the co-creation of value, and this group has moved further along the road to positioning transportation as a strategic value-add function. In fact, the results of the 22nd Annual Trends and Issues in Transportation and Logistics (Masters of Logistics) findings indicate that this "value-added" view of transportation directly relates to better company performance in areas such as profitability, return on assets, competitive position/market share, and customer service.
机译：有人说交通街道领导到无限的目的地。去一个地方,交通吗视为一种商品。戏剧性的转变,走向终结点的长期承诺运输供应商被视为至关重要成功的合作伙伴。大多数仍在中间,停的下,不知道为什么每个人都在赶时间。对于那些前往承诺或商品原因是明显的和不可避免的紧迫性。这个寓言反映了一种持续的趋势运营商和托运人向共同创造的价值,这组了沿着道路定位交通作为战略增值功能。事实上,22日年度趋势的结果并在运输和物流问题结果表明,物流(硕士)这种“增值”对交通的看法直接关系到更好的公司业绩等领域的盈利能力,资产回报率,竞争地位/市场份额和客户服务。

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