Consumers Care Less About Energy Efficiency

Suzanne Shelton

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Consumers Care Less About Energy Efficiency

机译：消费者关心的能源效率

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Marketing plans for energy efficient products might do better to focus on basic consumer education and warm, fuzzy feelings, according to a recent survey by the Shelton Group. Its "Energy Pulse 2007" study found that "purchase intention" for all energy efficient home products reviewed was down from 2006; also down from last year's survey were "current conservation activities," "energy efficient product ownership," and even the number of respondents who believe energy conservation is an important influence in purchase choices and activities.

机译：节能产品的营销计划最好还是多关注基本的消费者教育和温暖的,模糊的感觉,根据最近的一项调查谢尔顿。脉搏2007”的研究发现,“购买意愿”对于所有节能的家居产品从2006年;调查“当前保护活动,”甚至“节能产品所有权。受访者认为能源的数量保护是一个重要的影响购买的选择和活动。

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来源
《Business and the environment》 |2007年第12期|7-8|共2页
作者
Suzanne Shelton;
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作者单位

Shelton Group, 777 North Fifth Ave., Knoxville, TN 37917, USA;

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原文格式 PDF
正文语种英语
中图分类 X-044;
关键词
Energy efficiency; Respondents; Energy conservationEven numberFeelingsconsumer educationEmotionsactivity;

机译：能源效率;受访者;能量conservationEven numberFeelingsconsumereducationEmotionsactivity;

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Consumers Care Less About Energy Efficiency

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