In a drive to end child labor in the South Asian carpet industry- where the child labor problem is prevalent-the nonprofit organization RugMark is rolling out The Most Beautiful Rug public education campaign.Set to launch in September,the campaign will create awareness about the illegal use of child labor in the industry,and benefits of buying a carpet or rug that is certified child-labor-free.One in six children in the world today works illegally and nearly 300,000 are exploited in the carpet industry to weave carpets for American and European homes.RugMark's independent certification process and its individually numbered label found on the back of each rug indicates that no child labor was used in the weaving process and that a percentage of the purchase price funds rehabilitation and education for former child laborers.It is the only independent rug certification program of its kind.
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