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Gene technology for journalists

机译：记者基因技术

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The need to educate the media is imperative! Gene technology is making media headlines around the world, with GMOs becoming better known for their ability to create Great Media One-liners, rather than the products themselves and the years of research and scientific endeavour behind them. The reason for such media headlines is twofold: First, because we have very few science journalists in Australia. Instead, the science story is often delegated to the least busy journalist on the day. This person may be the court reporter, or the arts journalist, but regardless of their expertise, you can be almost guaranteed that they have little to no scientific background, and probably minimal knowledge about rural Australia and crop/food production. Secondly,because the story that appears in the paper is often the product of the newspapers' subeditor rather than the journalist. The sub-editor's role is to edit and groom the story - to cut and reduce the text to ensure it fits in the available space and add acatchy headline. Keep in mind, that the sub-editor's job is about selling newspapers - to ensure the story covers both sides of the issue (however polarised they may be) and that the headline will attract a reader's attention. The media is one of Agrifood. Awareness Australia's target audiences, and, in an attempt to better prepare media professionals for their reporting on GMOS, we recently joined with CSIRO to provide a gene technology course for journalists. The following is a brief outline of the course and its results.
机译：教育媒体势在必行！基因技术正成为全球媒体的头条新闻，转基因生物因其创造“伟大的媒体一线”的能力而闻名，而不是产品本身以及其背后多年的研究和科学努力。这样的媒体头条新闻有两个原因：第一，因为我们在澳大利亚很少有科学记者。取而代之的是，科学故事通常会委派给当天最不忙碌的记者。此人可能是法院记者，也可能是艺术记者，但无论他们的专业知识如何，都可以保证他们几乎没有科学背景，并且对澳大利亚农村和农作物/粮食生产的了解最少。其次，因为报纸上出现的故事通常是报纸的主编而不是新闻工作者的产物。副编辑的作用是编辑和修饰故事-剪切和缩小文本以确保其适合可用空间并添加醒目的标题。请记住，副编辑的工作是出售报纸-确保故事涵盖问题的两面（无论两极化），并且标题将吸引读者的注意。媒体是农产品的一种。意识澳大利亚的目标受众，为了更好地为媒体专业人士准备有关GMOS的报道做好准备，我们最近与CSIRO一起为记者提供了基因技术课程。以下是该课程及其结果的简要概述。

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