PERPETUAL REINVENTION IS JEEP'S SECRET TO 75 YEARS OF SUCCESS IT'S SOMEWHAT IRONIC THAT ONE of the world's strongest automotive brands got its start in 1941 building military vehicles and has only rarely offered passenger cars - or, at least what regulators consider passenger cars. Then again, going its own way, and defying conventional wisdom in the process, has been Jeep's stock-in-trade since the beginning of this now-75-year run.
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