SHANGHAI AUTO SHOW - Priced to sell: China's cheap car strategy for the U.S.

Hans Greimei

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SHANGHAI AUTO SHOW - Priced to sell: China's cheap car strategy for the U.S.

机译：上海车展-出售价格：中国对美国的廉价汽车战略

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SHANGHAI - How much will a Chinese brand need to discount its cars to succeed in America? Wu Song, general manager of aspiring U.S. entrant Guangzhou Automobile Group Motor Co., says he has that magic number: His cars will have to be priced 30 percent cheaper than rivals in the same segment. If everything goes his way, Wu will be testing his bargain-basement pricing strategy with the U.S. launch of his company's GS4 crossover sometime in 2017.

机译：上海-中国品牌需要多少折扣才能在美国取得成功？有抱负的美国进入者广州汽车集团汽车有限公司总经理吴松说，他有一个神奇的数字：他的汽车的价格必须比同领域的竞争对手便宜30％。如果一切顺利，吴将在2017年的某个时候在美国推出其公司的GS4跨界车，以测试其低价基础的定价策略。

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《Automotive news》 |2015年第6670期|共2页
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Hans Greimei;
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1. SHANGHAI AUTO SHOW - Priced to sell: China's cheap car strategy for the U.S. [J] . Hans Greimei Automotive news . 2015,第6670期

机译：上海车展-出售价格：中国对美国的廉价汽车战略
2. Cheap Cars From China Win Big In Indian Auto Market [J] . Asian Business . 2007,第期

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3. Shanghai Car Maker Continues to Lead China＇s Auto Sales [J] . 无中国对外贸易：英文版 . 2007,第014期

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SHANGHAI AUTO SHOW - Priced to sell: China's cheap car strategy for the U.S.

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