GM's white(-haired) knight of product pizazz: Bob Lutz came out of retirement and put life back into a sagging lineup

James R. Crate

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GM's white(-haired) knight of product pizazz: Bob Lutz came out of retirement and put life back into a sagging lineup

机译：通用汽车公司产品爵士的白发骑士：鲍勃·卢兹（Bob Lutz）退役，使他的生活重新回到了疲软的阵容中

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Pivot Point: GM decides product is the problem and Bob Lutz is the answer. In 2001, with seven years left to go in General Motors' first century, CEO Rick Wagoner knew that his product lineup badly needed upgrading if the company was going to have a second hundred years. Several rounds of plant closings and job cuts since the 1992 boardroom coup had improved GM's financials by reducing costs. But Wagoner, a strategy wonk who had become CEO in 2000 after two years as president and COO, knew no company could survive on cost cutting alone. Revenue had to be generated by developing cars and trucks that Americans wanted to buy.

机译：关键点：通用汽车决定产品是问题，鲍勃·卢茨是答案。 2001年，通用汽车公司进入第一个世纪还有7年的时间，首席执行官里克·瓦格纳（Rick Wagoner）知道，如果公司要发展第二百年，他的产品阵容迫切需要升级。自1992年董事会政变以来，几轮工厂关闭和裁员，通过降低成本改善了通用汽车的财务状况。但是瓦格纳（Wagoner）是一位战略高手，在担任总裁兼首席运营官两年后，于2000年成为首席执行官。他知道没有一家公司能够靠削减成本来生存。收入必须通过开发美国人想购买的汽车和卡车来产生。

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《Automotive news》 |2008年第6325suppla期|共3页
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James R. Crate;
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1. GM's white(-haired) knight of product pizazz: Bob Lutz came out of retirement and put life back into a sagging lineup [J] . James R. Crate Automotive news . 2008,第6325Suppla期

机译：通用汽车公司产品爵士的白发骑士：鲍勃·卢兹（Bob Lutz）退役，使他的生活重新回到了疲软的阵容中
2. GM Needs Permanent Car Czar Title: When Bob Lutz retires, GM needs to replace him with someone who is worthy of his rank [J] . JOHN McELROY Ward s auto world . 2007,第10期

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GM's white(-haired) knight of product pizazz: Bob Lutz came out of retirement and put life back into a sagging lineup

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