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首页> 外文期刊>Indian Journal of Fisheries >Content analysis of fisheries vis-a-vis agriculture and animal husbandry based (Krishidarshan) live-phone-in television programmes in West Bengal
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Content analysis of fisheries vis-a-vis agriculture and animal husbandry based (Krishidarshan) live-phone-in television programmes in West Bengal

机译：西孟加拉邦渔业与农牧业直播电视节目的内容分析（Krishidarshan）

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摘要

Content analysis is a research method that uses a set of procedures to make valid inferences from text. This is used extensively in media communication. Krishidarshan is an agriculture based television show of Doordarshan, with various segments including live-phone-in programmes. A study was carried out to perform content analysis of live-phone-in television programmes of Krishidarshan in West Bengal from 2007-2012. For this, secondary data was accessed from telecast register of Krishidarshan, Doordarshan Kendra Kolkata. Sector specific classification namely agriculture, animal husbandry and fisheries, was done. Experts' involvement from different organisations was also recorded. Appropriate descriptive statistics and parametric tests were used. It was found that majority of programmes were related to agriculture (86.98%) followed by animal husbandry (7.37%) and fisheries (5.65%). Results of analysis of variance revealed significant difference between number of programmes under each sector. Under agriculture related topics, programmes on agriculture schemes were highest with 9.04% and for animal husbandry, programmes related to poultry and duck farming were highest with 26.67%. In case of fisheries, topics related to fish health and pond management were highest (43.8%). Majority of experts were from Department of Agriculture in case of agriculture based programmes and from State Agriculture Universities for animal husbandry and fisheries
机译：内容分析是一种研究方法，它使用一组过程从文本进行有效推断。这在媒体通信中被广泛使用。克里希达尔山（Krishidarshan）是门达尔山（Doordarshan）的农业电视节目，其各个部分包括直播电话节目。进行了一项研究，对2007年至2012年西孟加拉邦Krishidarshan的直播电视节目进行内容分析。为此，从Doordarshan Kendra Kolkata的Krishidarshan的电视广播寄存器访问辅助数据。完成了部门特定的分类，即农业，畜牧业和渔业。还记录了不同组织的专家参与。使用了适当的描述统计和参数测试。研究发现，大多数计划与农业有关（86.98％），其次是畜牧业（7.37％）和渔业（5.65％）。方差分析的结果表明，每个部门下的计划数量之间存在显着差异。在与农业相关的主题下，有关农业计划的计划最高，为9.04％;对于畜牧业，与家禽和鸭子养殖有关的计划最高，为26.67％。就渔业而言，与鱼类健康和池塘管理有关的主题最高（43.8％）。多数专家来自农业部（以农业为基础的计划）和州农业大学的畜牧与渔业部门

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