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首页> 外文期刊>Information Technology Journal >A Study to Examine If Integration of OTAs Features can Make SBTs More Flexible Online Airline Reservation Systems?
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A Study to Examine If Integration of OTAs Features can Make SBTs More Flexible Online Airline Reservation Systems?

机译：一项研究，以检查OTA功能的集成是否可以使SBT变得更灵活的在线航空公司预订系统？

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摘要

Suppliers branded websites are Self-Booking Tools (SBTs) providing direct linkage of the passenger with the airline industry. They provide carrier-direct bookings facility to travelers without having them going through the hassle of other intermediates. On the contrary, Online Travel Agencies (OTAs) cash upon the nexus of computer reservation systems and global distribution systems act as a central hub for price differentiation and comparison. Their success is derived by innovational strategies, as a result they hold lion's share in the travel industry. In this paper we identify and discuss different OTAs features that are not integrated into SBTs. It is essential to understand if the integration of some OTAs features could make SBTs more flexible online airline reservation systems. Should this is the case, then how could this be done. Therefore, a preliminary but comprehensive survey with the focus group was conducted with airline executives, using quantitative survey method to examine their subjective satisfaction with existing systems and to get feedback on the idea of OTAs features integration into SBTs so as to make them more flexible. The finding indicates that although opaque fare, matrix display, alternate airport search and hotel search facility are all part of OTAs' innovations, adoption of opaque fare concept can make SBTs more flexible online airline reservation systems.
机译：供应商品牌网站是自助预订工具（SBT），可将旅客与航空业直接联系起来。他们为旅客提供承运人直接预订的设施，而无需让他们经历其他中间体的麻烦。相反，在线旅行社（OTA）在计算机预订系统和全球分销系统的联系下变现，成为价格差异和比较的中心枢纽。他们的成功源于创新策略，因此，他们在旅游行业中占有很大份额。在本文中，我们确定并讨论了未集成到SBT中的不同OTA功能。了解某些OTA功能是否可以使SBT变得更加灵活的在线航空公司预订系统，这一点至关重要。如果是这种情况，那怎么办呢。因此，与航空公司高管进行了初步但全面的调查，与航空公司高管进行了比较，使用定量调查方法来检查他们对现有系统的主观满意度，并获得有关将OTA功能集成到SBT中的想法的反馈，从而使他们更加灵活。调查结果表明，尽管不透明票价，矩阵显示，备用机场搜索和酒店搜索设施都是OTA创新的一部分，但采用不透明票价概念可以使SBT变得更加灵活的在线航空公司预订系统。

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