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Research on Culture-Based Model of TV Home Shopping Development

机译：基于文化的电视家庭购物发展模式研究

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摘要

An empirical model based on five factors of consumer's cultural differences in TV home shopping is presented to predict the development of TV home shopping in this study. We have used the model to calculate the MOTHSD of 74 countries and regions. The results suggest that the higher MOTHSD of a country is, the faster development TV home shopping gets in the country. We have collected the data about TV home shopping in the three representative countries such as USA, UK and China to testify our model. The facts and practical figures are compatible with the results, which prove that the results got from the model are correct and our model is practical. The empirical model has the descriptive power on TV home shopping and our research can also provide a framework for management in electronic home shopping market.
机译：提出了一个基于消费者在电视家庭购物中文化差异的五个因素的经验模型来预测电视家庭购物的发展。我们使用该模型计算了74个国家和地区的MOTHSD。结果表明，一个国家的MOTHSD越高，该国家的电视家庭购物发展越快。我们收集了美国，英国和中国这三个代表国家的电视购房数据，以证明我们的模型。事实和实际数字与结果相吻合，证明了从模型中得到的结果是正确的，我们的模型是可行的。实证模型对电视家庭购物具有描述性，我们的研究还可以为电子家庭购物市场的管理提供一个框架。

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