Counterfeiting, smuggling, warranty fraud, production overruns, product diversion and related problems are a huge concern for brand owners. Conservative estimates place counterfeiting alone at 5-7% of world trade, or more than $1 trillion per annum. Because the harmful effects of counterfeiting extend to entire economies and societies, fighting counterfeiting not only protects a brand name, but also can add to brand value if the company is perceived as an agent in product security.
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