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首页> 外文期刊>International Food and Agribusiness Management Review >Attitudes of Maltese Consumers Towards Quality in Fruit andVegetables in Relation to Their Food-Related Lifestyles
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Attitudes of Maltese Consumers Towards Quality in Fruit andVegetables in Relation to Their Food-Related Lifestyles

机译：马耳他消费者对水果和蔬菜质量的态度及其与食物相关的生活方式

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摘要

Consumers’ interest in quality aspects of food products has significantly increased. The objectiveof this study is to examine the influence that Maltese consumers’ lifestyles have on their attitudestowards quality features of fruit and vegetables. To achieve our objective we used the FoodRelated Lifestyle approach and carried out a telephone survey during February 2010 in Malta.Consumer profiles were identified through segmentation analysis, taking into account five aspects: (i) subjectivity of quality; (ii) consumer difference; (iii) intangible dimensions; (iv) information environment; (v) and price.
机译：消费者对食品质量方面的兴趣已大大提高。这项研究的目的是检验马耳他消费者的生活方式对他们对水果和蔬菜质量特征态度的影响。为了实现我们的目标，我们使用了“与食物相关的生活方式”方法，并于2010年2月在马耳他进行了电话调查。通过细分分析确定了消费者概况，其中考虑了五个方面：（i）质量的主观性; （ii）消费者差异; （iii）无形的尺寸; （iv）资讯环境; （v）和价格。

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