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Business Challenges in Commercialization of AgriculturalTechnology

机译:农业技术商业化中的业务挑战

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摘要

Technology has been a major driver of both the agricultural productivity increasesof the past century and the financial success of many farm and agribusiness firms.The challenges of bringing new technology to market in the agricultural industryare changing – it is no longer adequate to conceive a new invention and convincefarmers with a strong marketing campaign that they should adopt the technologythat results from this invention. One of the plenary sessions at the 2003 IAMAmeetings in Cancun focused on the challenges and opportunities in creating valuefrom new technology. Participants included: Michael Boehlje, Center for Food andAgricultural Business, Purdue University; Lynn White, Vice President, Global AgServices, Deere; Marcello Arguelles, CEO of Biosidus; and Greg Clarke, TechnicalDirector, FXA Group. This synopsis attempts to capture the key observations of thesession presenters and the discussion that followed.
机译:技术一直是上个世纪农业生产率提高以及许多农场和农业综合企业的财务成功的主要推动力。将新技术推向农业市场的挑战正在发生变化–构思新发明已不再足够并通过大力的营销活动说服农民,他们应该采用本发明的技术。在坎昆举行的2003年IAMA会议上,全体会议之一集中讨论了利用新技术创造价值的挑战和机遇。参与者包括:普渡大学食品与农业商业中心的Michael Boehlje; Deere全球AgServices副总裁Lynn White; Biosidus首席执行官Marcello Arguelles;以及FXA Group技术总监Greg Clarke。本提要试图捕捉会议主持人的主要观点以及随后的讨论。

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