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Nissan Cube - Going to Japan to prove our geek love for the box

机译:日产立方(Nissan Cube)-前往日本证明我们对包装盒的怪异爱

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"I'm a little surprised that you want this car in America," said Nissan's bemused senior vice president and chief creative officer, Shiro Nakamura. The worldly Nakamura made an international splash when he arrived from Isuzu in 1999, with vehicles like the artful Murano, the revived 3 50Z, and the EX45. But as anyone who has been to Japan (or seen Nissan's Pivo.2 concept) knows, there are hometown conveyances that just don't translate off the islands. "When we made the first Cube, we had no intention of selling it outside of Japan. We thought it was probably too different, too unique for American people. But we wanted to test it." Nissan designers brought the tall, narrow, second-generation Cube to California, where it caused a scene everywhere they drove it. Journalists sought out the funky box for a spin and spread the word. "That's when we realized we should bring the next-generation Cube to America," said Nakamura.
机译:日产困惑的高级副总裁兼首席创意官中村史郎说:“您在美国想要这辆车,我感到有些惊讶。”世俗的中村(Nakamura)于1999年从五十铃(Isuzu)抵达时,凭借巧妙的Murano,复兴的3 50Z和EX45等车辆在国际上引起轰动。但是,正如任何曾经去过日本(或看过日产汽车的Pivo.2概念)的人所知道的那样,有一些本地运输工具并没有在这些岛屿上平移。 “当我们制作第一个Cube时,我们无意在日本以外的地方出售它。我们认为它可能与美国人太不同,太独特了。但是我们想对其进行测试。”日产的设计师将又高又窄的第二代魔方带到了加利福尼亚,在加利福尼亚驾驶的任何地方都引起了现场。记者寻找了一个时髦的盒子来旋转,并传播了这个词。中村说:“那是我们意识到应该将下一代魔方带到美国的时候。”

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