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首页> 外文期刊>International Journal of Applied Mathematics & Statistics >Purchase Involvement in Hakka Cultural and Creative Products - A Case Study on Hakka Commodity Creativity Design
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Purchase Involvement in Hakka Cultural and Creative Products - A Case Study on Hakka Commodity Creativity Design

机译：客家文化创意产品的购买参与-以客家商品创意设计为例

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摘要

Cultural and Creative Products aim to deliver the unique cultural connotation of commodity to consumers for the value added. Council for Hakka Affairs has actively held and promoted cultural activities with local characteristics and enhanced the design and development of Hakka Culture so that Hakka Culture is gradually emphasized and promoted outwards. Taking the examples of the works with gold, silver, and bronze medals in 2009 and 2010 Hakka Commodity Creativity Design Contest, which were divided into Dolls, Products, and T-Shirts, Focus Group is applied to determine the dimensions of Purchase Intention, Preference, Cultural Significance, and Collection Monument for Purchase Involvement. The differences in Purchase Involvement among various cultural and creative products are compared between Hakka group and non-Hakka group. The results show that the works ranked on the top are not particularly outstanding in the consumption market. Besides, both Hakka and non-Hakka groups present statistic significance on Purchase Intention, Preference, and Collection Monument, but not on Cultural Significance.
机译：文化创意产品旨在为消费者提供具有独特价值的商品文化内涵，以实现增值。客家事务委员会积极举办和推广具有地方特色的文化活动，加强客家文化的设计和发展，使客家文化逐步得到重视和推广。以2009年和2010年客家商品创意设计大赛金，银，铜牌的作品为例，分为玩偶，产品和T恤，焦点小组用于确定购买意愿，偏好的维度，文化意义和收购参与的纪念碑。比较了客家集团与非客家集团在各种文化创意产品中购买参与度的差异。结果表明，排名靠前的作品在消费市场上并不是特别出色。此外，客家人和非客家人在购买意向，偏好和收藏纪念碑上都具有统计意义，而在文化意义上却没有。

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