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首页> 外文期刊>International journal of flexible manufacturing systems: Design, Analysis and Operation of Manufacturing and Assembly Systems >Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index
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Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index

机译：衡量大规模定制和个性化策略的有效性：基于市场和组织能力的指数

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摘要

The research of Kumar (Int J Flex Manuf Syst 16(4): 287-312, 2004) is expanded to develop a methodology that measures the effectiveness of a mass customization and personalization strategy using a mass customization and personalization effectiveness index. This index extends Kumar (2004) in three significant ways: (1) it encompasses both service and manufacturing companies, (2) the assessment of product customization considers that customers assign different weights to different product features, and (3) the index captures the impact of both market perception and system capabilities. Three different measures are proposed. Which is appropriate should be a function of a particular company's parameters. The circumstances under which each measure is best is a subject for future research. The validation and reliability of this index and these measures are also issues that should be addressed by future research.
机译：Kumar的研究（Int J Flex Manuf Syst 16（4）：287-312，2004）得到了扩展，以开发一种使用大规模定制和个性化有效性指标来衡量大规模定制和个性化策略的有效性的方法。该指数以三种重要方式扩展了Kumar（2004）：( 1）它涵盖了服务公司和制造公司;（2）对产品定制的评估考虑到客户对不同的产品特征分配了不同的权重;（3）该指数涵盖了市场认知度和系统功能的影响。提出了三种不同的措施。哪个合适应该取决于特定公司的参数。每种措施最佳的情况是未来研究的主题。该指数以及这些措施的有效性和可靠性也是未来研究应解决的问题。

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