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首页> 外文期刊>International Journal of Industrial Ergonomics >Expressing the expected product images in product design of micro-electronic products
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Expressing the expected product images in product design of micro-electronic products

机译：在微电子产品的产品设计中表达预期的产品形象

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摘要

In order to explore how to effectively express product image when designing products, micro-electronic products were used as examples in this study to conduct a comprehensive investigation. Firstly, through a questionnaire survey, we deduced that the five most expected images perceived in micro-electronic products are: (i) high-technology, (ii) efficiency, (iii) lightness and handiness, (iv) nobility, and (v) delicacy. Next, sample product photographs were presented to the subjects in order to make various evaluations. Through semantic differential analysis, factor analysis and multidimensional scaling analysis, the subjects' perception of these images for the evaluated products was revealed and a perceptual map of these products derived. Design subjects' perception was compared to that of non-design subjects. Finally, through morphological analysis of these products, the critical 'form elements' and approaches of form treatment among these products were extracted. By using multiple linear regression, the relationships between each image and various form features were concluded. These findings can be further applied not only to establish a desired image in designing products, but also to reduce the perceptual gap between designers and users.
机译：为了探索在设计产品时如何有效地表达产品形象，本研究以微电子产品为例进行了全面的研究。首先，通过问卷调查，我们推断出微电子产品中五个最令人期待的图像是：（i）高科技，（ii）效率，（iii）轻巧和方便，（iv）贵族和（v） ）的美味。接下来，将样本产品照片呈现给受试者，以进行各种评估。通过语义差异分析，因子分析和多维尺度分析，揭示了受试者对这些被评估产品的图像的感知，并得出了这些产品的感知图。将设计对象的感知与非设计对象的感知进行了比较。最后，通过对这些产品进行形态分析，提取了这些产品中关键的“形式元素”和形式处理方法。通过使用多元线性回归，得出每个图像与各种形式特征之间的关系。这些发现不仅可以用于在设计产品中建立所需的图像，而且可以减少设计人员和用户之间的感知差距。

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