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首页> 外文期刊>International journal of human-computer studies >Capturing 'cool': Measures for assessing coolness of technological products
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Capturing 'cool': Measures for assessing coolness of technological products

机译：捕获“冷”：评估技术产品的冷度的措施

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摘要

These days, when we float an idea for an interface or demo a prototype, the compliment that we crave for is "This is Cool!" Coolness has become a major design goal for HCI professionals. If we are serious about building Cool into our products, we should also be serious about measuring it. With this in mind, we performed a scientific explication of the concept in order to capture the psychological essence of "coolness," covering a number of characteristics such as trendiness, uniqueness, rebelliousness, genuineness and utility. Based on the discourse in the literature, we arrived at a series of questionnaire measures, which we subjected to an exploratory factor analysis in Study 1 (N=315). The factor structure that emerged was tested through a confirmatory factor analysis in Study 2 (N=835), in which American and Korean respondents rated their perceptions of a variety of old and new technologies. Converging evidence suggests that in order for an interface to be rated as cool, it should not only be attractive and original, but also help the user assert his/her uniqueness or subcultural identity. Study 3 (N=317) tested the content validity of our factors by comparing them with a holistic evaluation of coolness and arrived at a parsimonious three-factor solution for conceptualizing it in terms of originality, attractiveness and subcultural appeal. Together, these constitute tangible user criteria that designers can strategically address and researchers can systematically measure.
机译：如今，当我们提出接口想法或演示原型时，我们渴望获得的称赞是“这太酷了！”。凉爽已成为HCI专业人员的主要设计目标。如果我们认真考虑将Cool集成到我们的产品中，那么我们也应该认真评估它。考虑到这一点，我们对这一概念进行了科学的阐释，以捕捉“冷静”的心理本质，涵盖了诸如时髦，独特，叛逆，真实和实用性等许多特征。根据文献中的论述，我们得出了一系列问卷调查方法，我们在研究1中对它们进行了探索性因素分析（N = 315）。在研究2（N = 835）中通过验证性因子分析测试了出现的因子结构，其中美国和韩国的受访者对他们对各种新旧技术的看法进行了评分。越来越多的证据表明，为了使界面被评为酷，它不仅应具有吸引力和独创性，而且还应帮助用户维护其独特性或亚文化身份。研究3（N = 317）通过将我们的因素与整体凉爽度进行比较来测试我们因素的内容效度，并得出了一个简约的三因素解决方案，以从创意，吸引力和亚文化吸引力方面对其进行概念化。这些共同构成了切实的用户标准，设计师可以从战略上解决这些标准，研究人员可以系统地对其进行衡量。

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