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Coopetition Strategy - When is it Successful? Empirical Evidence on Innovation and Market Performance

机译:合作策略-什么时候成功?关于创新和市场绩效的经验证据

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摘要

Coopetition (collaboration between competing firms) has been viewed as a potentially beneficial but also a risky relationship for a firm. Earlier literature provides inconclusive evidence in terms of the effects of a firm's coopetition strategy on innovation and market performance, suggesting both positive and negative implications. Some of this variation could be attributed to the fact that coopetition is successful only in certain types of business environment. In order to take the research further, this study examines the effect of a coopetition strategy on the firm's innovation and market performance, focusing on the moderating effects of market uncertainty, network externalities and competitive intensity. The results from a cross-industry survey of 209 Finnish firms provide novel evidence on the conditions under which coopetition is successful and when it is not.
机译:合作竞争(竞争性企业之间的合作)被视为对企业而言可能是有益的,但也是冒险的关系。较早的文献提供了关于公司竞合策略对创新和市场绩效的影响的无定论的证据,暗示了积极和消极的影响。这种差异的部分原因可能是合作竞争仅在某些类型的业务环境中才成功。为了使研究更深入,本研究考察了竞合策略对公司创新和市场绩效的影响,重点是市场不确定性,网络外部性和竞争强度的调节作用。一项针对209家芬兰公司的跨行业调查的结果为合作成功与失败的条件提供了新颖的证据。

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