• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Rural Management >Holistic rural marketing. (Special Issue: Rural marketing.)
【24h】

Holistic rural marketing. (Special Issue: Rural marketing.)

机译：整体农村营销。 （特刊：农村市场。）

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Rural Marketing has evolved in India over the years from agricultural marketing with commodity and institutional focus to a more comprehensive three-dimensional perspective of rural to urban, urban to rural and rural to rural focus, in terms of flow of goods, services and ideas. It subsequently adopted a developmental perspective with focus on the poor and vulnerable and development objectives. Marketing as a discipline also evolved over these years from production orientation, product orientation, sales orientation, market orientation, societal marketing orientation to holistic marketing orientation. This article critically examines the current state of marketing and rural marketing, traces the evolution of rural marketing from agricultural marketing orientation, to rural marketing, and further to developmental orientation and advocates moving to holistic rural marketing orientation. Though normative in approach, it can provide a useful framework for enhancing and enriching rural marketing knowledge and practice.
机译：在过去的几年中，印度的农村市场营销已经从以商品和制度为重点的农业市场发展到了从商品，服务和观念的流动角度，从农村到城市，从城市到农村以及从农村到农村的更全面的三维视角。随后，它采取了一种发展观点，重点关注穷人和弱势群体以及发展目标。这些年来，营销作为一门学科也从生产导向，产品导向，销售导向，市场导向，社会营销导向发展为整体营销导向。本文批判性地考察了市场营销和农村市场营销的现状，追踪了农村市场营销从农业市场营销向农村市场营销，向发展方向发展的演变，并提倡向整体农村市场营销方向发展。尽管在方法上是规范性的，但它可以为增强和丰富农村营销知识和实践提供有用的框架。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号