The rural boom in India. (Special Issue: Rural marketing.)

Pradeep Kashyap

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The rural boom in India. (Special Issue: Rural marketing.)

机译：印度的农村繁荣。（特刊：农村市场。）

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Rural markets, unaffected by the economic slowdown, have created a complete turnaround in the mindsets of the marketers. The present article tends to explore the changes in the rural infrastructure and economics during the past decade and touches fairly on the rural psychology and consumer behaviour that needs to be understood to penetrate the rural ecosystem. It also captures the impact of these changes on rural income and the consumption pattern. Finally, the article ideates the opportunities of future through rural markets and how business can leverage opportunities arising out of this rural boom.Digital Object Identifier http://dx.doi.org/10.1177/0973005212462117

机译：不受经济放缓影响的农村市场已经完全改变了营销人员的观念。本文倾向于探讨过去十年中农村基础设施和经济的变化，并公平地涉及渗透农村生态系统所需要理解的农村心理和消费者行为。它还捕获了这些变化对农村收入和消费方式的影响。最后，本文提出了通过农村市场的未来机遇，以及企业如何利用农村繁荣带来的机遇。数字对象标识符http://dx.doi.org/10.1177/0973005212462117

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《International Journal of Rural Management》 |2012年第2期|共9页
作者
Pradeep Kashyap;
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原文格式 PDF
正文语种 eng
中图分类农业经济;
关键词
Rural boom; forward innovation; inclusive marketing; business mind; social heart; rural human; resource rural economics; rural pricing; BoP; non-farm;

机译：农村繁荣;向前创新;包容性营销;商业思维;社会心;农村人;资源农村经济学;农村定价;BoP;非农业;

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The rural boom in India. (Special Issue: Rural marketing.)

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