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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Software industry in the fastest emerging market: challenges and opportunities
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Software industry in the fastest emerging market: challenges and opportunities

机译：新兴市场中的软件行业：挑战与机遇

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摘要

Multinational companies in virtually all industries and sectors have recognised the financial potential that exists in China today and the software industry is no exception. No longer are software giants such as Microsoft, Oracle and Computer Associates limiting their business with China to cross border trades. They are investing in fixed assets and infrastructure projects located on the mainland. An emerging country, especially one as fast-paced as China, is inherently fraught with uncertainties and risks and a relatively young technology sector. Issues for the software industry in China are to understand how to gear their operations to the many challenges that an emerging market poses. The analysis also delves into how knowledge intensive sector like the Software industry is enabling changes in regional and national levels of the Chinese economy and thus impacting global economy. Competitive strategies of a number of domestic and international companies involved in sharing and growing the IT market in China are also described.
机译：几乎所有行业和领域的跨国公司都已经认识到当今中国存在的财务潜力，软件行业也不例外。微软，甲骨文和计算机协会等软件巨头不再将与中国的业务限制为跨境贸易。他们正在投资大陆的固定资产和基础设施项目。一个新兴国家，尤其是一个跟中国一样快节奏的国家，天生就充满不确定性和风险，而且技术领域还相对年轻。中国软件行业的问题是要了解如何使自己的运营适应新兴市场带来的许多挑战。该分析还深入研究了诸如软件行业之类的知识密集型行业如何推动中国经济的区域和国家层面的变化，从而影响全球经济。还介绍了参与共享和发展中国IT市场的许多国内外公司的竞争战略。

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