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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >The paradox at the base of the pyramid: Environmental sustainability and market-based poverty alleviation
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The paradox at the base of the pyramid: Environmental sustainability and market-based poverty alleviation

机译：金字塔底层的悖论：环境可持续性和基于市场的扶贫

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摘要

Base of the pyramid (BoP) business strategies focus on the delivery of goods and services to the world's poor. Proponents argue that previously unrecognised opportunities for profit are available to companies that target this underserved population. This strategy is commonly presented as an example of social responsibility, or social sustainability, since it targets consumers that have not traditionally had access to consumer goods and services. However, business activities can have a disproportionately harmful impact on the natural environments in which the BoP live and work. We argue that businesses engaged in BoP activities with the ostensible goal of benefitting the BoP may paradoxically harm the BoP by degrading the natural environments on which they are dependent. We provide a conceptual framework for understanding the environmental impacts that firm products, services, and operations can have on the BoP, and we provide a pragmatic solution aimed at resolving this apparent paradox.
机译：金字塔底层（BoP）的业务策略专注于向世界穷人提供商品和服务。支持者认为，针对这些服务水平低下的人群的公司可以使用以前无法识别的获利机会。通常将这种策略作为社会责任或社会可持续性的示例，因为它针对的是传统上无法获得消费品和服务的消费者。但是，商业活动可能会对BoP居住和工作的自然环境产生不成比例的有害影响。我们认为，从事BoP活动的企业的表面目标是使BoP受益，这可能会通过降低其依赖的自然环境而自相矛盾地损害BoP。我们提供了一个概念框架，以了解公司产品，服务和运营对BoP可能造成的环境影响，并且我们提供了务实的解决方案，旨在解决这一明显的矛盾。

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