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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Sources of innovation, their combinations and strengths -benefits at the NPD project level
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Sources of innovation, their combinations and strengths -benefits at the NPD project level

机译：创新的来源，其组合和优势-NPD项目级别的好处

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摘要

External sourcing is increasingly seen as important for obtaining new and valuable knowledge and resources for new product development. However, when it comes to the specifics of choosing between sources and types of relationships, little is known on the NPD project level. This paper strengthens and expands existing research by investigating how the mix of external partner types as well as the relationship strength is related to performance at the project level. The empirical background is a survey conducted among Danish SMEs in 2010. Ordinary least square regressions reveal that firms should not only consider the potential benefits of collaboration with external sources but also the downsides, including higher cost and lengthier projects. Firms should look for opportunities in the combination of sources if they are to gain advantages of collaboration, as our analyses show that a mix of market and science sources is related to decreased costs. Additionally, if firms are looking for increased market performance, they should aim at collaborating with suppliers that have a similar knowledge base, whereas if the aim is lower project costs, collaboration with a customer with a similar knowledge base is beneficial. However, the degree of novelty in the new product is lower when companies are very closely embedded with suppliers.
机译：外部采购对于获取新产品开发的宝贵知识和资源越来越重要。但是，关于在关系的源和类型之间进行选择的细节，在NPD项目级别了解甚少。本文通过研究外部合作伙伴类型的组合以及关系强度与项目级别的绩效之间的关系，来加强和扩展现有的研究。经验背景是2010年在丹麦中小企业中进行的一项调查。普通最小二乘回归表明，企业不仅应考虑与外部资源合作的潜在好处，而且还应考虑其不利之处，包括更高的成本和更长的项目。企业要想获得合作优势，就应该在资源的组合中寻找机会，因为我们的分析表明，市场和科学资源的混合与成本降低有关。此外，如果公司希望提高市场绩效，则应着眼于与具有类似知识库的供应商合作，而如果目标是降低项目成本，则与具有类似知识库的客户进行合作是有益的。但是，当公司与供应商紧密联系时，新产品的新颖性程度就会降低。

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