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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Business model innovation for sustainable energy: how German municipal utilities invest in offshore wind energy
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Business model innovation for sustainable energy: how German municipal utilities invest in offshore wind energy

机译：可持续能源的商业模式创新：德国市政公用事业如何投资海上风能

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摘要

Offshore wind energy is considered to have tremendous potential for Germany's future electricity supply. Due to the technology's capital intensity, however, offshore wind energy has so far been considered the domain of large utilities. Municipal utilities on the contrary traditionally have strong ties to their community and conduct low risk business models at the regional and local level. Recently, however, German municipal utilities started to invest in offshore wind energy. Based on a series of interviews with municipal utility executives, the present study identifies two innovative business models and ten key drivers for municipal utilities' engagement in offshore wind energy. It is found that the new business models may have significant further potential and help to stimulate the German market. The present study contributes to the industry debate by identifying business model blueprints for offshore wind and to the academic debate by suggesting three generic types of business model innovation with different characteristics.
机译：海上风能被认为对德国未来的电力供应具有巨大的潜力。然而，由于该技术的资金密集性，海上风能一直被认为是大型公用事业领域。相反，市政公用事业传统上与社区紧密联系，并在区域和地方一级开展低风险商业模式。但是，最近，德国市政公用事业公司开始对海上风能进行投资。基于对市政公用事业主管的一系列采访，本研究确定了两种创新的商业模式和十种推动市政公用事业参与海上风能发展的关键驱动因素。发现新的商业模式可能具有更大的潜力，并有助于刺激德国市场。本研究通过确定海上风电的商业模式蓝图，为业界辩论做出了贡献，并通过提出三种具有不同特征的商业模式创新的通用类型，为学术界的辩论做出了贡献。

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