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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >GOVERNMENT TECHNOLOGY TRANSFER - THE EFFECTIVE USE OF BOTH PUSH AND PULL MARKETING STRATEGIES
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GOVERNMENT TECHNOLOGY TRANSFER - THE EFFECTIVE USE OF BOTH PUSH AND PULL MARKETING STRATEGIES

机译：政府技术转让-推和推营销策略的有效使用

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摘要

The application of marketing principles to the transfer and commercialization of public funded technology is a vital policy issue in today's internationally competitive marketplace. Government officials have recognized the need for a market focus in technology commercialization; however, a technological push strategy has lead to a product orientation of 'if we build it they will come' philosophy. A market orientation and a reliance on marketing principles and marketing strategies designed to create more of a pull impact from the new technology may provide a better solution to the transfer problem. The article's conclusion maintains that technology solutions developed from government research will be more effective in commercial adoptions and technical applications if a product approach combining technology push and pull strategies is designed. The current practice of technology transfer is examined and suggestions are proposed on how a pull strategy may be integrated to enhance and improve the effectiveness of the federal government's diffusion of technology to the commercial sectors. [References: 30]
机译：在当今国际竞争激烈的市场中，将营销原则应用于公共资助技术的转让和商业化是至关重要的政策问题。政府官员已经意识到技术商业化需要以市场为中心;但是，技术推动策略导致了“如果我们建造它，它们就会来”的产品取向。以市场为导向并依赖于旨在从新技术中产生更多拉动作用的营销原则和营销策略，可以为转移问题提供更好的解决方案。本文的结论认为，如果设计出一种结合了技术推动和拉动策略的产品方法，则由政府研究开发的技术解决方案将在商业采用和技术应用中更加有效。研究了当前的技术转让实践，并提出了有关如何整合拉动策略以增强和提高联邦政府向商业部门传播技术的有效性的建议。 [参考：30]

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