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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >An empirical test of a use-diffusion model for Taiwan mobile digital TV
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An empirical test of a use-diffusion model for Taiwan mobile digital TV

机译：台湾移动数字电视使用扩散模型的实证检验

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摘要

A Use-Diffusion (UD) model is used to examine Mobile Digital Television (MDTV) in Taiwan to gain a better understanding of the usage habits of MDTV consumers and to explore the factors that contribute to differing levels of UD. Participants were 87 drivers who had installed the product where they could operate it while driving. Three independent variables had a positive impact on use motivation: intensity of communication, average daily driving time and expected passenger use motivation. Additionally, three independent variables had a positive correlation with usage rates: perceived technological sophistication, user innovativeness and frustration in technology. Of the four user categories, intense users and non-specialised users had a higher awareness of MDTV as an essential technology than did specialised and limited users.
机译：使用扩散（UD）模型用于检查台湾的移动数字电视（MDTV），以更好地了解MDTV消费者的使用习惯，并探究造成UD水平不同的因素。参加者有87位驾驶员，他们将产品安装在可以驾驶的地方。三个独立变量对使用动机产生积极影响：沟通强度，平均每日驾驶时间和预期的乘客使用动机。此外，三个独立变量与使用率呈正相关：感知的技术复杂性，用户创新性和技术挫败感。在四个用户类别中，与专用和受限用户相比，密集型用户和非专用用户对MDTV作为一项基本技术的认识更高。

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