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New business model creation through the triple helix of young entrepreneurs, SNSs, and smart devices

机译:通过年轻企业家,SNS和智能设备的三重螺旋创建新的业务模型

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摘要

This paper clarifies the causal paths from complex dynamic interactions among young entrepreneurs, social networking sites (SNSs), and smart devices to new SNS-based business model (BM) creation. The empirical data are collected through interviews with 102 CEOs in Korean SNS-related venture companies. Using these data, we employ the triple helix model and business model concepts to analyse how the triple helix interactions influence BM innovation. Four types of new SNS-based BMs are identified and described. Our study finds that entrepreneurs should focus their attention on combining SNS resources with smart device characteristics, helping them create value in a profitable way. Also, our study provides policymakers and venture capitalists with a holistic view of BM innovation and enables them to make better decisions on investment and policy design.
机译:本文阐明了从年轻企业家,社交网站(SNSs)和智能设备之间的复杂动态交互到新的基于SNS的业务模型(BM)创建的因果关系。通过与韩国SNS相关风险投资公司的102位首席执行官的访谈收集了经验数据。使用这些数据,我们采用三重螺旋模型和业务模型概念来分析三重螺旋相互作用如何影响BM创新。识别并描述了四种新的基于SNS的BM。我们的研究发现,企业家应将注意力集中在将SNS资源与智能设备特征相结合,以帮助他们以盈利的方式创造价值。此外,我们的研究还为决策者和风险资本家提供了关于BM创新的整体观点,并使他们能够在投资和政策设计方面做出更好的决策。

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