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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer
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Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer

机译：管理从定制到产品平台的战略变更：领先的直流电动机制造商Mabuchi Motors的案例

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摘要

This paper analyses how component manufacturers can change from a customisation to a product platform strategy. This change requires component manufacturers to deal with issues related to the product architecture of the component itself and to the product development process required to sustain the platform strategy. This paper presents an in-depth analysis of the change in product strategy of Mabuchi Motors, a specialised DC motor manufacturer that sells DC motors for an average of 50 yen and that has enjoyed long-term stability and high profitability. The process involved in changing product strategy is analysed from two perspectives, the design concept (product architecture) of the DC motor, and its product development process. Academically, this study may contribute to enhancing the quality of product platform strategies by expanding these strategies from end product manufacturers to component manufacturers.
机译：本文分析了组件制造商如何从定制转变为产品平台策略。此更改要求组件制造商处理与组件本身的产品体系结构以及维持平台策略所需的产品开发过程有关的问题。本文深入分析了Mabuchi Motors产品策略的变化，该公司是一家专门生产DC电动机的专业DC电动机制造商，该电动机的平均价格为50日元，并享有长期稳定性和高利润率。从两个角度分析了更改产品策略所涉及的过程，即直流电动机的设计概念（产品体系结构）及其产品开发过程。从学术上讲，该研究可能会通过将这些策略从最终产品制造商扩展到组件制造商而有助于提高产品平台战略的质量。

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