Ingredients With Purpose: Processors ramp up efforts on products that consumers can really use

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Ingredients With Purpose: Processors ramp up efforts on products that consumers can really use

机译：有目的的成分：加工商加大了对消费者真正可以使用的产品的力度

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The dairy industry is not a "Field of Dreams." Just because you make it, does not mean consumers will buy it. Consumers' financial woes during this past year confirmed that if a product does not provide purpose, it can be cut from the shopping list. As a result, purpose-driven product development has been the talk of the food and beverage industry, and has managed to keep new product roll out numbers strong. Worldwide food product launches recorded in the Innova Database between June 2008 and June 2009 were up 7.3 from the previous 12 months, despite the economic downturn, reports Innova Market Insights, The Netherlands.

机译：乳制品行业不是“梦想之地”。仅仅因为你制造了它，并不意味着消费者会购买它。过去一年消费者的财务困境证实，如果产品不能提供用途，则可以从购物清单中删除。因此，以目标为导向的产品开发一直是食品和饮料行业的话题，并设法保持了新产品推出的强劲数量。2008 年 6 月至 2009 年 6 月期间，尽管经济不景气，但 Innova 数据库中记录的全球食品发布量仍比前 12 个月增长了 7.3%。

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《Dairy Foods》 |2009年第11期|747678-79|共4页
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中图分类乳品加工工业;
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Ingredients With Purpose: Processors ramp up efforts on products that consumers can really use

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