Heavy equipment builder Westech is, in some respects, a commercial conundrum. Located in Casper, an isolated city of 65,000 on the windy, mile-high plains of central Wyoming, USA, Westech has historically maintained a low profile that could almost be described as hiding in plain sight-were it not for the thousands of haulage truck bodies carrying its name at mines around the world, making it quite likely the largest body supplier in the business. Preferring word-of-mouth recommendation over marketing and advertising fanfare, Westech has forged what seems to be a highly successful business model out of two principal elements: staying close to the customer, and giving its customers what they want. For example, the company designed and delivered 42 different body styles in 2007 alone, including models from its line of water tanks as well as both OEM-style and customized haulage bodies.
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