October 23 saw the launch of the BLOODHOUND Project, a three-year mission, lead by Richard Noble OBE, to create a car capable of breaking the Land Speed Record and achieving speeds of 1000 mph. In 1898, the first Land Speed Record was set by Gaston Chasseloup-Laubat, who achieved a speed of 39.24 mph in a Jeantaud. Britain has held the Land Speed Record for the past 25 years. Richard Noble brought the record to Britain in 1983, by achieving a speed of 633 mph in Thrust 2. In 1997, Andy Green broke the sound barrier on land for the very first time, breaking the previous record and reaching an impressive speed of 763 mph in Thrust SSC.
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